Hi, welcome to The Look Loft, I'm so happy that you found my site! The Look Loft is run by me Fiona L Brown, Fashion Stylist, Image Coach and Author who after training at The London College of Fashion couldn't resist the urge to open an online boutique to provide you with stylish and wearable clothes that will take you from the school run to evening, with pieces that you can use again and again.

My ethos is really important and my aim is to put together collections of practical clothes (not frumpy or 'mumsy') for busy, modern mums who need comfort but want to look and feel great and who are trying to be more socially conscious. We're using eco-friendly, biodegradable packaging to send out our items,  we're vegan friendly and don't sell animal by-products (and I'm vegan). and I'm trying to source pieces that you can wear for any occasion and will help to enhance the wardrobe you already have. I know I can't save the planet by myself but I wanted to make sure I'm doing small things that are in my control and I'll be developing these ideas as I grow the business.

I offer Personal Styling Services and Image Coaching, and specialise in working with busy mums who are looking for anything from a confidence boost to a complete transformation! If this is something you would love then email me to book. We're also about to launch live events where you can swap good quality clothing with like-minded women - saving you some money and saving the planet too.

As a working Fashion Stylist and Journalist, but mainly as a busy mum of 2, I'm constantly searching for the next trends that will be perfect for the everyday woman. I'm working closely with suppliers, getting out to fashion shows, researching with other stylists and clients and doing everything possible to find you gorgeous clothes to make you look and feel fabulous morning, noon and night! I hope you love the collections as much as I do - Happy Shopping!